Social media marketing for the IT channel?
| Social media marketing for the IT channel? |
VMware obviously works with a lot of partners. Channel partners drive much of our business, and they range from two guys in a garage to the largest systems integrators, resellers, and OEMs on the planet.
I'm working on a project with VMware's channel partner team to figure out how we can help our partners get up to speed on social media marketing. Given that social media is an extremely broad topic, and that we're talking about everybody from Two Guys, Inc. to IBM, I don't think we can put some pdfs together and call it a completed project.
So as a first start, we're working on gathering goals and requirements within VMware and in our partner community, and also on assembling a set of Social Media Marketing 101 tools. I think there will be both general social media material that will be relevant, as well as some resources tuned specifically for IT consulting and VARs.
To start us off, I asked for recommendations on Twitter today about this, and these are some of what my network on Twitter suggested:
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